For those interested in learning more, a PDF version of "Alchemy" by Rory Sutherland is available for download. This comprehensive guide provides a detailed overview of the book's key concepts and takeaways, along with practical examples and case studies.
High-speed rail is logical, but making the trains more comfortable (or adding Wi-Fi) is "alchemical" because it changes the experience of time rather than the duration. alchemy rory sutherland pdf