This creates a dual victimization: the celebrity has their likeness stolen, and the consumer is defrauded into buying ineffective or non-existent products. Balivo herself has frequently taken to social media to denounce these scams, explicitly warning followers: "I have nothing to do with these advertisements. Do not click on these links."

: Entertainment sites frequently use misleading headlines about her personal life—such as "scomode verità" (uncomfortable truths) or rumors about her marriage to Guido Maria Brera —to drive traffic. Authenticity Checklist