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In social media marketing, tags like "INDO18" are often used for adult-oriented or telegram-linked content. If you are trying to build a legitimate lifestyle brand or influencer profile, I’d suggest dropping that specific tag and focusing on high-quality hashtags like #OOTDHijab or #MamahMudaHits to reach a wider, more positive audience.
The indirect effect of through ID and AP was significant (β = 0.12, p < 0.01), accounting for 38 % of the variance in purchase intention.
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