| Stakeholder | Benefit | | :--- | :--- | | | Reduces "Buyer’s Remorse." Users can see the result before spending money. Eliminates the guesswork of comparing physical color chips to large walls. | | Asian Paints | Acts as a top-of-the-funnel marketing tool. It captures user data and preferences, allowing for targeted marketing. It creates a "stickiness" to the brand ecosystem. | | Contractors/Dealers | Serves as a sales aid. Dealers can show customers the app in-store to close sales faster, rather than relying solely on imagination. |
: Upload a photo of your own room to see how different colours and finishes look on your actual walls. visualizer asian paints
The Visualizer is an interactive digital tool (available via the Asian Paints mobile app and website) that uses your smartphone camera or a photo of your room to apply realistic paint textures to your walls in real-time. | Stakeholder | Benefit | | :--- |