One of the most exciting trends in is the collapse of genre. We live in an era of the "mash-up." Why choose between a western and a sci-fi when you can have The Mandalorian ? Why choose between a documentary and a horror film when you can have The Blair Witch Project ? Why choose between a video game and a movie when you have narrative epics like The Last of Us ?

This is driven by the "IP Economy" (Intellectual Property). Studios are no longer looking for original screenplays; they are looking for "universes." The Marvel Cinematic Universe (MCU) is the template: a cross-pollination of film, television, comics, and merchandising that rewards the obsessive fan while confusing the casual viewer.

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: Virtual actors and AI-powered "idols" are beginning to carve out careers in modeling and acting, though they remain a point of significant creative and labor controversy.