To understand the keyword, we must first dissect "Madbros." Emerging from the Parisian suburbs in the early 2020s, Madbros is not a traditional design house or a band. It is a fluctuating collective of coders, 3D artists, and vintage fashion archivists. Their modus operandi is aggressive juxtaposition: taking the sacred icons of French high fashion and subjecting them to the chaotic logic of the internet.
(like Madbros , maybe a small collective or media project). The "24 04 16" reads as a date (24 April 2016) — possibly when it was written or published. madbros 24 04 16 laetitia versace the french go new