Marketing Analytics Strategic Models And Metrics Stephan Sorger Pdf -

Sorger stresses the importance of using relevant metrics to measure marketing performance. Some of the key metrics for marketing analytics include:

Applying specific pricing techniques to optimize revenue and assess price elasticity. Sorger stresses the importance of using relevant metrics

Using models like the Quantitative Strategic Planning Matrix (QSPM) to select business strategies. Sorger stresses the importance of using relevant metrics