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The success of TikTok has permanently altered attention spans. The industry standard for hooking a viewer is now 1.5 seconds. As a result, long-form entertainment and media content (movies, podcasts, documentaries) is being chopped into "micro-content" for marketing and discovery.

Today, is defined by three major shifts: zofiliaporno

Think about it: We have instant access to more movies, music, podcasts, and games than any generation in human history. The success of TikTok has permanently altered attention