"Email Players" is the name of Settle’s private, paid newsletter (distinct from his free daily emails). The first 15 issues were released in the early 2010s. They are notoriously difficult to find in the wild because Settle controls distribution tightly.
The marketing world loves "product launches" with webinars, countdown timers, and scarcity carts. Settle hates them. Ben Settle - Email Players 1 - 15
Here is the shocking truth:
: If you want to move away from being a "bum rattling a paper cup" for attention and start running your business like a pro, these foundational principles are where it starts. adjust the tone to be more professional, or should I add a specific call-to-action for a product or service you're promoting? How To Write Emails In 4-5 Minutes - Ben Settle 29 May 2012 — "Email Players" is the name of Settle’s private,
: How to write emails that look like pure content or storytelling but are actually "stealth" sales letters that sell without being "salesy". Turning Unsubscribes into Profit The marketing world loves "product launches" with webinars,
: Early issues include deep dives into list building, such as a "referral method" that focuses on attracting high-quality leads rather than just high volume. Ben Settle - Email Key Principles Taught in Issues 1-15 Daily Consistency