Why are collectors still searching for specifically? For several reasons:

The collection's use of social media platforms, such as Instagram and Tumblr, to showcase its designs and behind-the-scenes moments also marked a significant shift in the way fashion brands engaged with their fans. By leveraging these platforms, Bel Ami was able to build a sense of intimacy and connection with its audience, fostering a loyal following that extended beyond the confines of traditional fashion circles.