Unlike direct streaming sites, Alluc functioned primarily as a search engine and directory for links hosted on third-party sites.
: The main site was shut down in 2018 following legal pressure from the Motion Picture Association of America (MPAA) and the Alliance for Creativity and Entertainment (ACE). 123 alluc.movies
Often considered the world's "most popular illegal site" by the Motion Picture Association of America (MPAA) during its operation, 123Movies (also known as GoMovies) was a Vietnam-based network that attracted nearly 98 million visitors per month. Wikipediahttps://en.wikipedia.org Unlike direct streaming sites, Alluc functioned primarily as
: These sites host unlicensed content, which is illegal in many jurisdictions. Legal and Free Alternatives Wikipediahttps://en
In 2018, the platform underwent a significant rebranding, changing its name from 123Movies to Alluc. The new name and logo were designed to give the platform a fresh look and feel. The rebranding also marked a shift towards a more legitimate and licensed content model. Alluc now focuses on providing links to licensed content, reducing the risk of copyright infringement.