If the entertainment press wants to stop “sucking” and start serving cinema, here are five immediate steps:

Some key aspects of this phenomenon include:

This focus on "babe" appeal and gossip-driven entertainment has measurable effects on the films produced and how they are perceived: Representations of female characters in Bollywood cinema

: Historic events, such as Vivek Oberoi’s infamous 2003 press conference regarding Salman Khan, are still cited today as turning points in how the Bollywood press handles personal beefs and scandals.