(2024): Explores how digital influencers are rapidly changing the apparel buying patterns and cultural self-expression of young women in urban centers like Nagpur. Specialized Cultural Perspectives
, responsible for maintaining family unity and passing down customs. Family Structure women are increasingly challenging norms
The lifestyle of an Indian woman is a complex negotiation between tradition and modernity. While urban, educated, and upper-caste women have made rapid strides in careers, mobility, and self-expression, the majority—especially in rural and lower-income settings—still navigate deep-rooted patriarchy, limited autonomy, and unequal domestic burdens. Yet across the board, women are increasingly challenging norms, leveraging education, legal tools, and digital platforms to reshape their culture from within. women are increasingly challenging norms