Pop-ups and redirects on these sites often lead to phishing pages. These may claim the user's device is infected with a virus or that they need to update their software, tricking them into handing over personal information or paying for unnecessary services.
Websites that rank for this keyword typically use aggressive SEO tactics: listicles, "watch now" buttons, and disclaimers about "18+ content." However, due to the controversial nature of the keyword, Google often places such results under "SafeSearch" filters, requiring users to explicitly disable protections.