Amirah Adara And Sam Bourne Fre Hot — Free !!hot!!ze 24 09 20

| Phase | Description | Audience Interaction | |-------|-------------|----------------------| | | • Teaser images of frozen statues in public spaces. • Countdown stories on Instagram & TikTok. • Press release titled “When the World Hits Pause” distributed to lifestyle & entertainment outlets. | Followers were asked to “guess the moment” and sign up for reminder alerts. | | Live Activation (Sep 24, 2020, 20:00 GMT) | • Simultaneous “freeze zones” where participants stood perfectly still for 60 seconds while a curated sound‑scape (Bourne’s ambient track “Stilled Pulse”) played. • Global live‑stream hosted on YouTube, Twitch, and Instagram TV. | Viewers used the hashtag #Freeze24 to upload their own 60‑second freeze clips. A real‑time map displayed participant density worldwide. | | Post‑Event (Sep 25‑30) | • Compilation video “One Minute, One World” premiered on major streaming platforms. • Interactive digital art piece by Bourne, built from user‑submitted freeze frames, became a permanent exhibit at the New York Digital Arts Museum. | The compilation garnered 12 M+ views in 48 hours; the exhibit attracted 150 k foot‑traffic in its first month. |