Modernism in design emerged as a response to the ornate and decorative styles of the past. Modernist designers sought to create clean, simple, and functional designs that communicated a message clearly and efficiently. In logo design, modernism led to the development of a number of key principles, including:
by Jens Müller is widely considered the definitive visual history of corporate identity design from 1940 to 1980. Published by Taschen (URL: taschen.com), this massive 432-page compendium distills the modernist movement's influence on graphic design through approximately 6,000 distinct trademarks. The Modernist Aesthetic (1940–1980) logo modernism jens muller pdf download top