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| Item | Detail | |------|--------| | | Gala (가라) – four‑member pop‑rock group under Starwave Entertainment . Debuted 2019; known for genre‑blending tracks (“Neon Night”, “Midnight Run”). | | Song | “We Got Caught” – written by lead vocalist Jin‑woo and producer Kim Hae‑ri ; lyrical theme: secret love discovered, juxtaposing vulnerability with empowerment. | | Release Timeline | • 15 Mar 2025 – 15‑sec teaser on TikTok & Instagram (10 M impressions) • 18 Mar 2025 – Behind‑the‑scenes (BTS) short (YouTube Shorts) • 22 Mar 2025 – Full MV launch (YouTube, Vevo) • 23 Mar 2025 – Radio & streaming service push (Spotify “New Music Friday”) | | Budget Allocation | • Production: US$2.3 M (70 %) • Marketing & Social Amplification: US$800 k (25 %) • Miscellaneous/Contingency: US$200 k (5 %) | | Strategic Goals | 1. Break the 200 M‑view threshold on YouTube within 3 months. 2. Drive streaming increase ≥ 50 % for the title track. 3. Secure at least two high‑profile brand partnerships leveraging visual motifs from the MV. |
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