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The proliferation of social media platforms such as LinkedIn, Twitter, Instagram, and YouTube has created new avenues for individuals to showcase their skills, share their expertise, and connect with like-minded professionals. No longer is social media just a space for personal connections; it has become a powerful tool for career development, networking, and personal branding.
By early 2019, the boundary between "influencer" and "employee" began to blur. Companies started realizing that employees with strong personal brands were assets, not liabilities. Content creators began to treat their feeds as portfolios, showcasing not just what they did, but how they thought.