Beyond screening, social media platforms—particularly LinkedIn—serve as engines for "social capital" and career mobility.

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: Analysis showed a strong correlation between active presence on professional sites like and metrics of career success

In late August 2022, social media underwent a structural shift, evolving from a personal networking space into a sophisticated ecosystem for recruitment and career development. As of August 24, 2022, platforms like Instagram and LinkedIn were introducing features such as multi-media carousels and expanded video formats, directly impacting how professionals showcase their "digital portfolios". The Evolution of Social Media in Career Growth