You cannot discuss Indonesian popular videos without mentioning ASMR Makan . From Pecel Lele (fried catfish with rice) to Sambal Truk kebo (extra spicy sambal), videos of people eating massive portions of street food have become a genre of its own. Creators like (who is deaf, using sign language to communicate while eating) have garnered international followings because of the raw, unfiltered nature of the content.

Western YouTubers rely on slick editing and studio lighting. Indonesia’s most popular YouTubers rely on kebun (backyard gardens) and warungs (street stalls).