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: In early 2026, she launched Maejoy , a premium lifestyle accessories brand. In collaboration with Myntra and Exceed Entertainment , the label debuted with over 250 styles, including handbags and lab-grown diamond jewelry.

However, unlike many "item girls" of her era, Malaika refused to be pigeonholed. She understood that popular media was shifting. She leveraged the heat of Munni not to linger in lead roles, but to pivot into a curator of content. She recognized that her value lay in her presence, her fitness, her fashion, and her unapologetic attitude—assets perfect for the coming age of lifestyle media. malaika arora xxxcom new

Malaika is frequently highlighted in media for breaking societal stereotypes regarding . Tabloid coverage often focuses on her personal life, including her previous marriage to Arbaaz Khan and her long-term relationship with Arjun Kapoor, which reportedly ended in 2024. : In early 2026, she launched Maejoy ,