Clinics that ignore behavioral science face higher rates of staff injury (bites and scratches), lower compliance (owners who dread bringing their pet back), and poorer medical outcomes. Clinics that embrace it see healthier, happier patients and higher client retention.
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The most tangible application of combining is the rise of the Fear-Free movement. Historically, veterinary procedures were performed with a "get it done" mentality. If a dog snapped during a nail trim, it was muzzled by force. If a cat hissed during a vaccine, it was scruffed. Clinics that ignore behavioral science face higher rates