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II. Aesthetics and performance: choreography, costume, and the gaze Many viral clips emphasize rhythm, movement, and visual hooks: tight choreography, camera framing that emphasizes the body, costuming that reveals or accentuates curves, and editing that syncs action to beats. These elements coalesce into an aesthetic designed for quick capture and repeat viewing. The “gaze” here is both consumer and producer-driven: creators perform with an awareness of what elicits likes and shares, while audiences consume with expectations reinforced by platform norms.