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Beyond traditional film, the entertainment industry's largest players are now often tech-first companies. According to Investopedia , companies like (which owns NBCUniversal) and Sony are frequently eclipsed in total revenue by digital-first platforms like Netflix and Amazon (MGM) , who now produce more original content annually than most traditional studios combined. Current Trends in Production
While the majors own the blockbusters, smaller studios have carved out significant cultural space: brazzers valentina nappi employee relations best
Given that a major studio release now costs over $200 million (production + global marketing), executives have become risk-averse. Consequently, 80% of top-grossing films are based on existing IP: sequels, prequels, reboots, cinematic universes (MCU, DCEU), or adaptations of video games ( The Last of Us , Arcane ) and books. The original screenplay is now a niche product, often relegated to streaming platforms or prestige indie distributors (A24, Neon). Consequently, 80% of top-grossing films are based on