argued that consumption shifted from private to semi-public . Men wouldn't watch the DVDR alone; they'd gather at a friend's house whose tio (uncle) had a burner. They'd watch on a 29-inch CRT TV, laughing at the bad dubbing or the absurd plot lines (e.g., A Vingança da Professora de Matemática ). Entertainment was communal, low-stakes, and ironic before irony was mainstream.