Karina White [work] -

Before Marie Kondo became a Netflix sensation, Karina White launched a 30-day YouTube series documenting her journey to purge her wardrobe. Unlike decluttering videos that end with perfectly folded linens, White’s series showed the struggle—the emotional attachment to clothes that no longer fit, the guilt of overconsumption, and the tears. The series garnered 5 million cumulative views and landed her a sponsorship with Poshmark.

Defying the typical influencer makeup line, Karina partnered with a cruelty-free indie brand to curate a "capsule collection" of just five products: a lip oil, a brow gel, a cream blush, a concealer, and a setting spray. The twist? It was unisex and fragrance-free. It sold out in 14 minutes. To date, the Karina Beauty Box has been restocked seven times. karina white