It’s easy to look at a graph showing rising rates of a disease and feel detached. It is much harder to ignore the story of a mother describing her fight for recovery or a young adult navigating life after a terminal diagnosis. Stories provide a face, a name, and a heartbeat to the numbers. 3. Providing a Roadmap

While it focused on a fun activity, the core of the campaign was the heart-wrenching videos of survivors and their families explaining the brutal reality of the disease. The Ethics of Sharing

Here are three modern archetypes that work:

Awareness campaigns play a vital role in educating the public about the signs of abuse, the resources available, and the importance of supporting survivors. They help to:

As we look toward the next decade of advocacy, one truth remains unshakable: