For decades, popular media was a one-way street: Hollywood studios or record labels produced content, and we consumed it. However, the rise of "rad" content has flipped the script. We are now in an era of , where the lines between the creator and the audience are blurred.
The boundaries between different types of media continue to blur.
: A significant pillar of "rad" entertainment is the rise of live-streamed gaming and sports, which foster real-time community interaction.