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Beyond butter chicken and naan, the current wave is about regional Indian cuisine and health-conscious desi food . Creators are diving into forgotten recipes from the Northeast (like smoked pork from Nagaland), traditional millet-based dishes from Karnataka, and Bengali shukto . Simultaneously, the rise of "chai culture" as a social ritual—complete with roadside tapris (stalls) versus boutique tea lounges—offers rich visual storytelling.
: There is a high value placed on both formal and informal education.