We cannot ignore the floral connection. In Greek mythology, Iris was a messenger of the gods who traveled on a rainbow. She connected the sky to the earth. Similarly, the brand often incorporates dried or pressed iris flowers in flat-lay compositions, juxtaposing the ephemeral nature of petals (which wilt) with the permanence of the sky (which is always there).
: Her feed frequently features "moody" or high-contrast shots, ranging from night cityscapes to the golden hour by the ocean. irisintheesky