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For decades, the gatekeepers of popular media told us there was a line. High art (Oscar bait dramas, literary fiction, experimental indie games) lived in a penthouse. Low art (reality TV, superhero franchises, bubblegum pop) lived in the basement. And if you liked the basement stuff? You had to call it a guilty pleasure .

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Modern entertainment doesn't stop when the credits roll. We are living in the age of the and Transmedia Storytelling . A popular media franchise today often spans across: Feature Films Limited Series Video Games Podcasts and AR Experiences For decades, the gatekeepers of popular media told

A pop-up appeared on the screen: “We noticed you’re watching unoptimized content. Click here for a more engaging experience.” And if you liked the basement stuff

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