: From Anime collaborations to "Romantasy" on Audible, the industry is seeing the rise of "entertainment universes" that span different media types and retail partnerships.

In the video game industry, developers use codenames and internal version numbers long before a public title is announced. For instance, Half-Life 2 was known internally as "Project Ekaterina." God of War (2018) was "Project Dark Horse."

Pop in a Criterion Collection copy of Seven Samurai , and within seconds, the waveform display lights up with cast details, a progress bar, and—interestingly—a "Where to Stream" feature that tells you if the movie is available on other services. It’s a meta-layer of entertainment that turns the act of watching a movie into a curated event.

A story that starts on social media and ends in a VR headset. 🛠️ How to Curate Your Feed