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Twenty years ago, was siloed. You watched a movie in a theater, listened to an album on a CD, and read news in a newspaper. Popular media was a broadcast—a one-way street from the studio to the couch.

In the coming decade, the most successful pieces of entertainment content will be those that understand the new rules: they are short enough for a scroll, but deep enough for a soul; they are personalized by code, but universal in emotion. Popular media isn’t dying. It is simply being reborn—one algorithm at a time. hegreart140816marcelinafirstsessionxxx hot top