The spiritual mentor whose advice shapes Osman's leadership style.
This paper analyzes the Turkish television franchise Diriliş: Ertuğrul (2014–2019) and its sequel Kuruluş: Osman (2019–present) as a multi-layered media phenomenon. It argues that the series functions as a state-aligned tool of cultural propaganda, a religious epic rooted in Sunni-Islamic eschatology, and a global soft power instrument. The paper examines the series’ construction of Ottoman origins, its depiction of just war ( cihad ), and its reception in South Asia versus the West. osman series